Where should your marketing budget go this month?

Why bother

This is not a made-up worry.

A founder I know ran his whole business on Instagram. One morning the account was blocked. No reason. No warning. Every enquiry he had was inside that account.

True story — name kept private

That is not bad luck. That is what happens when everything sits in one place. And most of us are in exactly the same position right now without knowing it — maybe IndiaMART, maybe Google ads, maybe one customer who refers everybody. The channel is different. The risk is the same.

The fix is not to spend more. It is to spend the same money in better places. But you cannot do that until you know what last month actually cost you, channel by channel.

Your details

Who am I doing this for?

I go through every one of these myself, so I need to know whose business I'm looking at.

Your name *

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Company *

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Email *

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Mobile *

+91

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Website *

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Yearly turnover *

Please choose a range.

Last month

Your numbers, channel by channel.

Fill only the channels you actually used — leave the rest blank. Money spent means everything: ad money, the yearly subscription, the exhibition stall, and the salary of anyone who works only on that channel. The last column is what you're planning to spend in August.

ChannelMoney spent ₹EnquiriesCustomers closedSales value ₹Planning for August ₹

TOTAL

₹0

An enquiry is anybody who asked you for a price. A customer is somebody who paid you. Don't mix the two — that one mistake is what makes a bad channel look good.

Anything new you want to try in August?

A channel you've never used. Leave it blank if there's nothing.

Channel

Budget for it ₹

Last step

Send it and I'll tell you what it says.

I'll work through your numbers myself and write back within two working days with:

What each customer is actually costing you, channel by channel
How much of your business is sitting in one place — and whether that's dangerous
Which channel is taking your money and giving nothing back
Where I'd move your August budget, and by how much

Your numbers stay between us. No newsletter, no spam, nothing published anywhere.

Got it. Thank you.

Your numbers are with me. I'll go through them properly and write back to within two working days.