Free worksheet  ·  August

Don't put all your eggs in one basket.

One channel brings you most of your customers. You already know which one. The question nobody asks is: what happens to your business on the day it stops?

Out of every 100 enquiries you got last month, how many came from your biggest channel?

A rough guess is fine. Drag it.

55out of 100
0Safe · 4060 · Danger100
Watch it

One bad month on that channel and your sales drop with it. Worth fixing before it becomes a problem.

Why this matters

This is not a made-up worry.

A founder I know ran his whole business on Instagram. One morning the account was blocked. No reason. No warning. Every enquiry he had was inside that account.

True story — name kept private

That is not bad luck. That is one basket. And most of us are sitting in exactly the same place right now without knowing it. Maybe it's IndiaMART. Maybe it's Google ads. Maybe it's one customer who refers everybody. The channel is different. The risk is the same.

What you get

An 8-page worksheet. Print it, fill it with a pen.

No app to learn. No login. Four steps, in order, roughly 30 minutes with last month's numbers in front of you.

1

Write down last month

Money spent, enquiries, customers closed, sales value — channel by channel, in one table.

2

Work out your basket number

The exact percentage of your business sitting in one channel. For enquiries and for money — they are usually not the same, and that gap is the interesting part.

3

Split your August budget

Three rules for spreading the money across what actually works, plus a small amount kept aside to test something new.

4

Score it on 31st August

Same table, new month, side by side. Plus a five-minute weekly log so you are not guessing at month end.

Get the worksheet

Where should I send it?

All five fields, because I actually read what comes back.

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No newsletter. No spam. Next you'll fill in last month's numbers, then I email you and that's it.

I ask for your number and turnover because I go through these myself. If what you send back shows something worth a ten-minute call, I'll call you. If it doesn't, you'll never hear from me again.